When your brand facts disagree across the web: entity consistency and how it changes the way you get described
Misinformation about your company spreads when facts conflict across the web.
Desmond Kirkbride
Section
Features
2 stories in Features.
Auditing the source material that shapes your reputation: reviews, press, and third-party profiles
You can't manage your reputation if you don't know what it actually says.
Lakshmi Varadarajan