Review Gating Practices That Violate FTC and Platform Rules
The FTC's new rule makes review gating illegal and enforcement has already begun.
Lakshmi Varadarajan
Section
Review Platform Management
7 stories in Review Platform Management.
Fake Review Removal Process on Amazon and Google
How to report fake reviews on Amazon and Google, and what actually happens next.
Desmond Kirkbride
Yelp vs Google Reviews for Local Service Businesses
Google reaches more people, but Yelp converts higher-intent customers in specific categories.
Claudette Moreau-Fonseca
Responding to Reviews on Google Places for Multi-Location Businesses
A system for responding to reviews across dozens of locations, and why it moves rankings.
Elliot Yuen-Carver
B2B Software Review Management on G2 and Capterra
G2's ownership of review platforms means vendors must master two different ranking engines.
Claudette Moreau-Fonseca
Multi-Location Brand Review Audit Process
Consistent review quality matters most when customers compare your brand across locations.
Lakshmi Varadarajan
Google Business Profile Review Response Strategy for Retail Brands
Responding to every review boosts local rankings and foot traffic.
Elliot Yuen-Carver