The Reputation Ledger — Page 2

Brands now need to monitor what AI systems say about them alongside traditional media coverage.

Wires verify compliance; pay-per-release boosts visibility.

Selective newsjacking builds authority through discernment, not speed or volume.

Pre-drafted responses and dark sites can shrink crisis response windows from days to hours.

HARO and Qwoted compete on quality and speed, not just pitch volume.

Early intervention in the ranking window costs far less than fighting negative results later.

The FTC's new rule makes review gating illegal and enforcement has already begun.

How to report fake reviews on Amazon and Google, and what actually happens next.

Google reaches more people, but Yelp converts higher-intent customers in specific categories.

A system for responding to reviews across dozens of locations, and why it moves rankings.