Lakshmi Varadarajan

AI search is now a major venue for brand discovery, yet most marketers aren't measuring it.

B2B buyers now research vendors in AI chatbots, leaving most brands invisible to their own tools.

Wikipedia shapes what AI and search engines say about your brand before you influence it.

Bury negative search results by outranking them with owned content, not by chasing removal.

Wires verify compliance; pay-per-release boosts visibility.

Selective newsjacking builds authority through discernment, not speed or volume.

Early intervention in the ranking window costs far less than fighting negative results later.

The FTC's new rule makes review gating illegal and enforcement has already begun.

Consistent review quality matters most when customers compare your brand across locations.

You can't manage your reputation if you don't know what it actually says.