Elliot Yuen-Carver

Falling branded searches may signal migration to AI, not actual demand loss.

Brands now need to track AI mentions, not search rankings, as discovery shifts.

Brand mentions across the web matter far more than rankings for getting into Google's AI Overviews.

HARO and Qwoted compete on quality and speed, not just pitch volume.

A system for responding to reviews across dozens of locations, and why it moves rankings.

Responding to every review boosts local rankings and foot traffic.